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Welcome on the advertisement games, advergames and in-game advertising portal!

On this portal prospects can inform themselves about Ad Games and significant Advergame developing companies. On our pages you will find information about corporations which sell, rent out, license or adjust already developed Ad Games. Furthermore you will have the ability to contact advertisement game developing businesses to get your own Ad Game made.

Ad Games (advertisement games) – everyone plays them, everyone knows them. But what exactly hides behind this term?

Everyone should know “Ad Game” stands for Advertising-Game. Just about everyone who browses the web has stumbled over these little and fun games already. There is certainly no one who does not recognize “Moorhuhn” – Probably the most popular Ad Game ever. While the user only sees a free and fun pastime in an advertising game, a company which has its advertisement message placed consciously within the game has a powerful marketing tool on its hands which should not be underestimated and helps to acquire new customers and bond them to their brand.

The Advergame – another annoying form of advertisement?

So an advertising game does advertise a company or a product – so far so good. But Ad Games should not be equated with the traditional form of advertisement which surrounds us every day in the different kinds of media. Television commercials for example are nearly always perceived as annoying. The commercial break, which should actually speak to the consumer, is often used for a walk to the bathroom. So the marketing method “commercial” is only conditionally effective because it is unwanted and forced onto the viewer. In contrast to that Advergames are played voluntary. Whereas “voluntary” is an adjective which is not related to advertisement very often. It is not without reason that more and more businesses discover those games as marketing tools. In conclusion an as pleasant perceived marketing method is much more effective than one that is just bothersome.

Ad Game – An Advertising method with guaranteed fun!

In an Adgame the advertising message does not „clobber“ the user over the head. The advertising message is indeed consciously placed within the advertising game but still has a latent and not an obtrusive effect because in the users view he is only involved with the game itself. Another advantage of advergaming that should not be underestimated is that it advocates the natural play instinct of the user.
Playing is, as we all know, fun and not only for children. No surprise then that advertising games enjoy a huge popularity – with companies and users alike.