There is barely someone who does not have anything to do with the area of game development and still knows how many steps are needed for the creation of a new computer game. This is also true for Ad Games - of course not to the same extend as for a multilevel action-adventure computer game. Still, the process of developing an Advergame is absolutely comparable to that of a “regular” computer game. It is very rare that a game developer created a PC Game on his own. Because of the variety of customer demands, the high requirements the game has to fulfill und the therefore resulting workload a team of game developers can consist of a producer, game programmer, game developer, designer, level designer, musician, sound designer, author and beta tester.